L.E.A.R.N. to overcome objections

Problem: Vaccination Objections

Patients often refuse vaccines despite repeated provider recommendations. 

Solution: Don't give up. Use the entire staff to encourage vaccination.

L - Listen with sympathy and understanding to the patient's reason for vaccine refusal.

E - Explain your own reasons for recommending vaccine.

A - Acknowledge and discuss differences and similarities between views.

R - Recommend vaccination again.

N - Negotiate for agreement.

Source: Adapted from Berlin EA, Fowkes WC Jr. A Teaching Framework for Cross-Cultural Healthcare. Application in family practice. West J Med 1983; Dec 139 (6): 934-938